An Empirical Study of the Scientific Styles of Marketing Academics
Siew Meng Leong
(National University of Singapore)
Jagdish N. Sheth
(Emory University, Atlanta, Georgia, USA)
Chin Tiong Tan
(National University of Singapore)
668
Abstract
Reports the results of a survey of scientific styles based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing‐thinking personality type associated with analytical scientists than had junior marketing faculty.
Keywords
Citation
Meng Leong, S., Sheth, J.N. and Tiong Tan, C. (1994), "An Empirical Study of the Scientific Styles of Marketing Academics", European Journal of Marketing, Vol. 28 No. 8/9, pp. 8-27. https://doi.org/10.1108/03090569410067622
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited