TY  - JOUR
AB  - Based on an analogy with a recently revived film of The Benny Goodman
Story, draws some marketing‐related parallels between jazz musicianship
and teaching. Specifically, as in the case of artists, professors may
often pursue a product‐oriented strategy stubbornly dedicated to
honouring their own convictions at the expense of a customer‐oriented
quest for greater potential popularity. Illustrates through an interview
with Woody Herman that, as with jazz musicians, so with teachers: one
hopes that integrity will win true listeners.
VL  - 28
IS  - 8/9
SN  - 0309-0566
DO  - 10.1108/03090569410067596
UR  - https://doi.org/10.1108/03090569410067596
AU  - Holbrook Morris B.
AU  - Day Ellen
PY  - 1994
Y1  - 1994/01/01
TI  - Reflections on Jazz and Teaching: Benny and Gene, Woody and We
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 133
EP  - 144
Y2  - 2024/04/24
ER  -