TY  - JOUR
AB  - This empirical research based on a sample of 154 companies in Canada,
USA, Germany and Denmark compares new product development practices in
North America and Europe. A literature survey established a research
model consisting of six blocks of criteria thought to influence the
outcome of new product development efforts. The data collection tool, a
mailed questionnaire, was established. It was hypothesized that new
product development programmes and their outcomes were not different
between Europe and North America. The findings indicate there are
significant programme and outcome differences between those two areas.
On average the European firms followed more practices that are
considered “good new product development practices” and were more positive
about their new product development results. The differences between
North American and European firms′ approaches can be, at least to some
degree, explained by cultural/national conditions.
VL  - 28
IS  - 7
SN  - 0309-0566
DO  - 10.1108/03090569410064436
UR  - https://doi.org/10.1108/03090569410064436
AU  - Kleinschmidt E.J.
PY  - 1994
Y1  - 1994/01/01
TI  - A Comparative Analysis of New Product Programmes: : European versus North
American Companies
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 5
EP  - 29
Y2  - 2024/09/18
ER  -