TY  - JOUR
AB  - Studying the influence of the religious construct on consumer decision
making is important owing to its stability over time and the observable
nature of many of its elements. This research is, therefore, designed
to explore the relationships between religiosity and consumer‐related
marital roles in the process of automobile purchase decision making.
Data were collected from Catholic and Jewish households residing in the
North‐East region of the USA. Findings suggest that differential role
behaviour varies according to religious influences. Results may imply
that marketers should seek a niche within a given market. Marketing
should not be seen as a quick‐fix solution for current problems, but
rather entailing sensitivity in meeting the needs and wants of the
consumers served. In developing marketing mix strategies, the importance
of the decision maker′s religiousness must be considered. Specifically,
enhanced knowledge of religious differences in consumption decision
processes should have significant impact on the effectiveness of global
marketing strategies.
VL  - 28
IS  - 5
SN  - 0309-0566
DO  - 10.1108/03090569410062023
UR  - https://doi.org/10.1108/03090569410062023
AU  - Delener Nejdet
PY  - 1994
Y1  - 1994/01/01
TI  - Religious Contrasts in Consumer Decision Behaviour Patterns: Their
Dimensions and Marketing Implications
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 36
EP  - 53
Y2  - 2024/04/20
ER  -