TY - JOUR AB - Examines the importance of labelling in relation to the content and presentation of food claims and chemical additives in branded processed food products. Seeks to establish how food manufacturers might improve their labelling strategies in order to gain a competitive edge in the market. Suggests two strategies: giving prominence to executions (such as source effects) or, alternatively, to the appeal or quality of information provided. Their relative importance is contingent on how information is received and processed by the consumer. Looks at factors influencing this, and suggests that manufacturers should ensure labelling is clear to enable consumers to make betterā€informed decisions on product quality. VL - 28 IS - 2 SN - 0309-0566 DO - 10.1108/03090569410055283 UR - https://doi.org/10.1108/03090569410055283 AU - Davies Mark A.P. AU - Wright Len T. PY - 1994 Y1 - 1994/01/01 TI - The Importance of Labelling Examined in Food Marketing T2 - European Journal of Marketing PB - MCB UP Ltd SP - 57 EP - 67 Y2 - 2024/03/28 ER -