TY  - JOUR
AB  - Investigates the conventional wisdom concerning consumer responses
associated with product defect during a product‐harm crisis. Reports on
an experiment relying primarily on three generally recognized factors:
company′s reputation, external effects from regulatory agencies and the
press, and organizational responses. Shows that over‐reliance on these
areas may mask hidden variables which can prove counterproductive to
crisis abatement.
VL  - 28
IS  - 2
SN  - 0309-0566
DO  - 10.1108/03090569410055265
UR  - https://doi.org/10.1108/03090569410055265
AU  - Siomkos George J.
AU  - Kurzbard Gary
PY  - 1994
Y1  - 1994/01/01
TI  - The Hidden Crisis in Product‐harm Crisis Management
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 30
EP  - 41
Y2  - 2024/04/19
ER  -