TY  - JOUR
AB  - Examines how Chinese organizational buyers evaluate four categories
of industrial products from four different source‐regions, the basic
hypothesis being that the majority of the purchasing managers held
favourable images of the industrial products coming from the
industrialized regions of the world. Discovers that statistically
significant differences exist among respondents in terms of age, sex,
education, income and work experience, and the source‐regions selected
for procurement of four classes of industrial products.
VL  - 26
IS  - 5
SN  - 0309-0566
DO  - 10.1108/03090569210014406
UR  - https://doi.org/10.1108/03090569210014406
AU  - Kaynak Erdener
AU  - Kucukemiroglu Orsay
PY  - 1992
Y1  - 1992/01/01
TI  - Sourcing of Industrial Products: Regiocentric Orientation
of Chinese Organizational Buyers
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 36
EP  - 55
Y2  - 2024/04/18
ER  -