TY - JOUR AB - Based on the research work conducted by the IMP group and its publications, explains how to identify and handle key clients. Uses a systematic approach to link relationship variables with the decision‐making unit and the firm′s (un)certainties. Aims to help the selling firm to define the marketing team who should deal with each key client and its members′ tasks. Discusses a case study to illustrate how firms may use this model to manage defence and attack strategies. VL - 26 IS - 5 SN - 0309-0566 DO - 10.1108/03090569210014370 UR - https://doi.org/10.1108/03090569210014370 AU - Pels Jaqueline PY - 1992 Y1 - 1992/01/01 TI - Identification and Management of Key Clients T2 - European Journal of Marketing PB - MCB UP Ltd SP - 5 EP - 21 Y2 - 2024/03/28 ER -