TY  - JOUR
AB  - Revolutionising advances in computer and communication technology
have pushed intelligence about the environment to the top of an
organisation′s resource priorities, and organisations into the
“Age of Intelligence”. Marketing is increasingly defined and
driven by a managerial philosophy that explicitly acknowledges the
intelligence dependence of the organisation in controlling relationships
with key people who control critical demands and constraints in an
environment of ceaseless change. The core concept of the emerging new
managerial philosophy is the control concept.
VL  - 25
IS  - 8
SN  - 0309-0566
DO  - 10.1108/03090569110143053
UR  - https://doi.org/10.1108/03090569110143053
AU  - Anderson Wilton Thomas
AU  - Hoyer Wayne D.
PY  - 1991
Y1  - 1991/01/01
TI  - Marketing in the Age of Intelligence: The Case for Control
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 32
EP  - 54
Y2  - 2024/05/10
ER  -