TY  - JOUR
AB  - A model of intrachannel co‐ordination strategies is presented.
These strategies are analysed and then classified along three
dimensions: locus of co‐ordination, degree of specificity, and
laterality of decision making. These dimensions are treated as
parameters to develop a 2 by 2 grid, articulated as four co‐ordination
mechanisms for managerial application.
VL  - 25
IS  - 8
SN  - 0309-0566
DO  - 10.1108/03090569110136510
UR  - https://doi.org/10.1108/03090569110136510
AU  - Izraeli Dove
PY  - 1991
Y1  - 1991/01/01
TI  - Intrachannel Co‐ordination: Strategies and Mechanisms
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 6
EP  - 12
Y2  - 2024/04/25
ER  -