TY  - JOUR
AB  - This article extends the IMP interaction approach into
horticultural marketing in the United Kingdom. Firstly, the stages in
the development of retail buyer‐supplier relationships are categorised,
secondly, the principal characteristics of the interaction elements are
highlighted and, thirdly, the concept of demand and supply portfolios
are introduced to explain the strategy adopted by both parties.
VL  - 25
IS  - 1
SN  - 0309-0566
DO  - 10.1108/03090569110004769
UR  - https://doi.org/10.1108/03090569110004769
AU  - Knox Simon D.
AU  - White Helen F.M.
PY  - 1991
Y1  - 1991/01/01
TI  - Retail Buyers and their Fresh Produce Suppliers: A Power or
Dependency Scenario in the UK?
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 40
EP  - 52
Y2  - 2024/04/27
ER  -