TY  - JOUR
AB  - Understanding buyer‐seller relationships in marketing channels
relies on modelling conflict, yet little research concerning this
question has been conducted in the context of exporter marketing
channels. This article focuses on certain conflict‐related aspects of
the exporter‐importer trading relationship. The research involves Greek
exporters and importers in the UK, and reveals relatively low degrees of
conflict. This leads to the identification of both managerial
implications and future research directions.
VL  - 25
IS  - 1
SN  - 0309-0566
DO  - 10.1108/03090569110004183
UR  - https://doi.org/10.1108/03090569110004183
AU  - Katsikeas Constantine S.
AU  - Piercy Nigel F.
PY  - 1991
Y1  - 1991/01/01
TI  - The Relationship between Exporters from a Developing
Country and Importers based in a Developed Country: Conflict
Considerations
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 6
EP  - 25
Y2  - 2024/09/18
ER  -