TY  - JOUR
AB  - International marketing can be conceptualised in terms of: (1) an
extension of domestic marketing, (2) a collection of national
marketings, (3) a manifestation of generic marketing, and (4) global
marketing as the product of a new international integrative order. These
concepts are expanded and updated.
VL  - 24
IS  - 6
SN  - 0309-0566
DO  - 10.1108/03090569010141579
UR  - https://doi.org/10.1108/03090569010141579
AU  - Perry Anne C.
PY  - 1990
Y1  - 1990/01/01
TI  - International versus Domestic Marketing: Four Conceptual
Perspectives
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 41
EP  - 54
Y2  - 2024/04/19
ER  -