Consumers′ Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross‐national Perspectives

Abstract

A survey of consumer attitudes towards marketing practices, consumerism and government regulations in India, an industrialising country, revealed a high level of consumer discontent and support for the consumerism movement. A comparison of the results of the survey of consumers in India with the results of a prior study of consumers in six industrialised countries revealed certain similarities as well as differences, thus providing additional empirical insights into the validity of the consumerism life cycle concept.

Citation

Rajan Varadarajan, P. and Thirunarayana, P.N. (1990), "Consumers′ Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross‐national Perspectives", European Journal of Marketing, Vol. 24 No. 6, pp. 6-23. https://doi.org/10.1108/03090569010137934