The recent development of the Consumer Sentiment Scale has provoked a need for international comparison. Consumer sentiment towards marketing in Australia is compared with that in Hong Kong and the cultural explanations for the major differences are presented.
Chan, E., Yau, O.H.M. and Chan, R. (1990), "Consumer Sentiment in Australia: A Replication and Cross‐national Comparison", European Journal of Marketing, Vol. 24 No. 10, pp. 44-58. https://doi.org/10.1108/03090569010137745
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