Consumer Sentiment in Australia: A Replication and Cross‐national Comparison

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 October 1990

Abstract

The recent development of the Consumer Sentiment Scale has provoked a need for international comparison. Consumer sentiment towards marketing in Australia is compared with that in Hong Kong and the cultural explanations for the major differences are presented.

Keywords

Citation

Chan, E., Yau, O.H.M. and Chan, R. (1990), "Consumer Sentiment in Australia: A Replication and Cross‐national Comparison", European Journal of Marketing, Vol. 24 No. 10, pp. 44-58. https://doi.org/10.1108/03090569010137745

Publisher

:

MCB UP Ltd

Copyright © 1990, MCB UP Limited

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