TY  - JOUR
AB  - The marketing environment for the financial services industry in
the UK is experiencing a period of rapid change. How building societies
are preparing to meet the demands of the 1990s is shown by examining the
level to which the marketing concept has been adopted, and the extent to
which various marketing techniques are being used. Based on empirical
findings, it was determined that major differences exist among building
societies in their approaches to marketing. This is particularly evident
in comparisons between larger and smaller societies.
VL  - 24
IS  - 12
SN  - 0309-0566
DO  - 10.1108/03090569010136881
UR  - https://doi.org/10.1108/03090569010136881
AU  - Edgett Scott
AU  - Thwaites Des
PY  - 1990
Y1  - 1990/01/01
TI  - The Influence of Environmental Change on the Marketing
Practices of Building Societies
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 35
EP  - 47
Y2  - 2024/05/13
ER  -