The Marketing‐Finance Interface

Abstract

A literature review on interface development between marketing and finance precedes the report of a study exploring attitudes towards and the organisation of this interface in the Australian food industry. The study was a questionnaire survey following preliminary in‐depth interviews with senior executives in 21 companies. The existence of relevant functional titles pointed to companies taking steps to bridge gaps in the interface. Location of offices in proximity to each other was another positive factor. Only in areas of knowledge and understanding of each other′s function was there dissonance between marketing and finance.

Citation

Ratnatunga, J., Hooley, G.J. and Pike, R. (1990), "The Marketing‐Finance Interface", European Journal of Marketing, Vol. 24 No. 1, pp. 29-43. https://doi.org/10.1108/03090569010005228