TY  - JOUR
AB  - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004780. When citing the article, please cite: D.F. Dixon, I.F. Wilkinson, (1984), “An Alternative Paradigm for Marketing Theory”, European Journal of Marketing, Vol. 18 Iss 3 pp. 40 - 50.
VL  - 23
IS  - 8
SN  - 0309-0566
DO  - 10.1108/03090569010002375
UR  - https://doi.org/10.1108/03090569010002375
PY  - 1989
Y1  - 1989/01/01
TI  - Erratum
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 59
EP  - 69
Y2  - 2024/04/19
ER  -