TY  - JOUR
AB  - 
VL  - 46
IS  - 1/2
SN  - 0309-0566
DO  - 10.1108/03090561211189347
UR  - https://doi.org/10.1108/03090561211189347
AU  - Wilke Ricky
PY  - 2012
Y1  - 2012/01/01
TI  - Marketing Management – A Contemporary Perspective
T2  - European Journal of Marketing
PB  - Emerald Group Publishing Limited
SP  - 306
EP  - 308
Y2  - 2024/04/25
ER  -