TY  - JOUR
AB  - 
VL  - 42
IS  - 11/12
SN  - 0309-0566
DO  - 10.1108/03090560810903736
UR  - https://doi.org/10.1108/03090560810903736
AU  - Farquhar Jillian
PY  - 2008
Y1  - 2008/01/01
TI  - Review of Marketing Financial Services
T2  - European Journal of Marketing
PB  - Emerald Group Publishing Limited
SP  - 1415
EP  - 1417
Y2  - 2024/05/10
ER  -