TY  - JOUR
AB  - 
VL  - 42
IS  - 9/10
SN  - 0309-0566
DO  - 10.1108/03090560810891181
UR  - https://doi.org/10.1108/03090560810891181
AU  - Saren Michael
PY  - 2008
Y1  - 2008/01/01
TI  - Social Marketing
T2  - European Journal of Marketing
PB  - Emerald Group Publishing Limited
SP  - 1133
EP  - 1134
Y2  - 2024/09/21
ER  -