Social Marketing
Michael Saren
(School of Management, University of Leicester, UK)
Keywords
Citation
Saren, M. (2008), "Social Marketing", European Journal of Marketing, Vol. 42 No. 9/10, pp. 1133-1134. https://doi.org/10.1108/03090560810891181
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:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
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