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Marketing in the Emerging Markets of Latin America

Nicholas Alexander (School of Management and Business, University of Wales, Aberystwyth, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 4 April 2008



Alexander, N. (2008), "Marketing in the Emerging Markets of Latin America", European Journal of Marketing, Vol. 42 No. 3/4, pp. 526-527.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited