An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support
Abstract
Purpose
This paper seeks to integrate stakeholder theory with the entrepreneurial orientation literature to explore relationships between distinct entrepreneurial behaviors and support from stakeholders with divergent interests.
Design/methodology/approach
A longitudinal study in the non‐profit professional theatre industry examines how relationships between entrepreneurial orientation and stakeholder support evolve over time. A series of regression analyses examine how support from diverse stakeholders influences entrepreneurial behaviors and, subsequently, how those entrepreneurial behaviors influence future stakeholder support.
Findings
The findings support a multi‐dimensional conceptualization of entrepreneurial orientation, point to tensions inherent in satisfying multiple stakeholder demands, and illustrate that different stakeholders support entrepreneurial behaviors in unique and sometimes unexpected ways. The findings offer insight into the complex balancing act that entrepreneurial managers must execute to generate support from distinct stakeholder markets.
Originality/value
This research provides researchers and managers with unique insights into the evolutionary nature of the relationships between distinct entrepreneurial behaviors and external stakeholder support.
Keywords
Citation
Giraud Voss, Z., Voss, G.B. and Moorman, C. (2005), "An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support", European Journal of Marketing, Vol. 39 No. 9/10, pp. 1132-1150. https://doi.org/10.1108/03090560510610761
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited