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Retailing in the voluntary sector: the role of the Scottish food co‐operatives

Paul Freathy (Institute for Retail Studies, University of Stirling, Stirling, UK)
Caroline Hare (Department of Marketing, University of Stirling, Stirling, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 November 2004



Voluntary food co‐operatives (VFCs) remain a relatively under‐researched area of academic enquiry. However, they represent an important form of retail provision for particular consumer groups. This paper examines the role and purpose of VFCs in Scotland. It details the primary reasons behind their establishment and examines their different methods of operation. Placed within a framework of food retail access, the research identifies the important contribution VFCs make to alleviating poverty and promoting healthy eating in inner urban areas. Significant differences exist between VFCs and the paper therefore concludes with a typology of different voluntary food co‐operatives.



Freathy, P. and Hare, C. (2004), "Retailing in the voluntary sector: the role of the Scottish food co‐operatives", European Journal of Marketing, Vol. 38 No. 11/12, pp. 1562-1576.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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