Marketing the e‐Business
Cornelia Droge
(Michigan State University, East Lansing, Michigan, USA)
Abstract
Keywords
Citation
Droge, C. (2004), "Marketing the e‐Business", European Journal of Marketing, Vol. 38 No. 9/10, pp. 1316-1318. https://doi.org/10.1108/03090560410549004
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:Emerald Group Publishing Limited
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