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Marketing the e‐Business

Cornelia Droge (Michigan State University, East Lansing, Michigan, USA)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 September 2004



Droge, C. (2004), "Marketing the e‐Business", European Journal of Marketing, Vol. 38 No. 9/10, pp. 1316-1318.



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