TY  - JOUR
AB  - Quality management is dominated by rational paradigms for the measurement and management of quality, but these paradigms start to “break down”, when faced with the inherent complexity of managing quality in intensely competitive changing environments. In this article, the various theoretical strategy paradigms employed to manage quality are reviewed and the advantages and limitations of these paradigms are highlighted. A major implication of this review is that when faced with complexity, an ideological stance to any single strategy paradigm for the management of quality is ineffective. A case study is used to demonstrate the need for an integrative multi‐paradigm approach to the management of quality as complexity increases.
VL  - 38
IS  - 5/6
SN  - 0309-0566
DO  - 10.1108/03090560410529187
UR  - https://doi.org/10.1108/03090560410529187
AU  - Combe Ian A.
AU  - Botschen Günther
PY  - 2004
Y1  - 2004/01/01
TI  - Strategy paradigms for the management of quality:dealing with complexity
T2  - European Journal of Marketing
PB  - Emerald Group Publishing Limited
SP  - 500
EP  - 523
Y2  - 2024/04/25
ER  -