TY  - JOUR
AB  - Certification, geographic association and traceability of food and drink products are quality cues that have not been extensively researched by the current academic literature. These quality cues are highly valued by consumers possessing certain socio‐economic and demographic characteristics that form distinct and clearly‐defined market segments. A sample of 744 Greek wine consumers is used to assess the factors influencing consumer evaluations towards quality cues. An ordered probit model with sample selectivity reveals that these attributes are valued as highly important by consumers possessing certain socioeconomic and demographic characteristics. The type and source of information received by consumers, their place of origin, income, age, sex, education and marital status all exert an independent effect on the evaluation process. The use of such quality cues may be potentially useful in creating niche markets and advancing rural localities through the support of small producers utilizing local raw materials and production techniques.
VL  - 37
IS  - 5/6
SN  - 0309-0566
DO  - 10.1108/03090560310465099
UR  - https://doi.org/10.1108/03090560310465099
AU  - Dimara Efthalia
AU  - Skuras Dimitris
PY  - 2003
Y1  - 2003/01/01
TI  - Consumer evaluations of product certification, geographic association and traceability in Greece
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 690
EP  - 705
Y2  - 2024/09/22
ER  -