TY  - JOUR
AB  - This paper investigates the determinants of retailers’ product monitoring intensity within retail brand trading relationships. Drawing on the transaction cost and power literatures, it proposes that retailers trade‐off monitoring intensity against market orientated sanctions to protect against supplier opportunism. Based on a survey of 55 food manufacturers, the findings demonstrate that retailers’ product‐related monitoring intensity is positively related to the retailer's strategic use of retail brands, positively related to the manufacturer's specific investments in the relationship with the retailer, but negatively related to the retailer's ability to impose market‐orientated sanctions on the manufacturer.
VL  - 37
IS  - 5/6
SN  - 0309-0566
DO  - 10.1108/03090560310465080
UR  - https://doi.org/10.1108/03090560310465080
AU  - Collins Alan
AU  - Burt Steve
PY  - 2003
Y1  - 2003/01/01
TI  - Market sanctions, monitoring and vertical coordination within retailer‐manufacturer relationships: The case of retail brand suppliers
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 668
EP  - 689
Y2  - 2024/04/26
ER  -