TY  - JOUR
AB  - This conceptual paper outlines why, when working in the international as opposed to the domestic environment, the success of a relationship marketing strategy is heavily dependent on levels of psychic distance. The higher the level of psychic distance, the greater the time and effort required to develop successful business relationships. At the different stages of relationship development, different variables of psychic distance assume relatively greater levels of importance which are likely to have implications for the implementation of a relationship marketing strategy.
VL  - 34
IS  - 11/12
SN  - 0309-0566
DO  - 10.1108/03090560010348641
UR  - https://doi.org/10.1108/03090560010348641
AU  - Conway Tony
AU  - Swift Jonathan S.
PY  - 2000
Y1  - 2000/01/01
TI  - International relationship marketing ‐ The importance of psychic distance
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 1391
EP  - 1414
Y2  - 2024/04/25
ER  -