TY  - JOUR
AB  - Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan and the USA were examined to determine the level of international authorship of their content. While the European Journal of Marketing and the Journal of International Marketing were found to have substantial international representation among their authors, most other marketing journals had only limited international input. Recommendations are made on how to increase the international cross‐fertilization of marketing knowledge.
VL  - 34
IS  - 11/12
SN  - 0309-0566
DO  - 10.1108/03090560010348461
UR  - https://doi.org/10.1108/03090560010348461
AU  - Czinkota Michael R.
PY  - 2000
Y1  - 2000/01/01
TI  - International information cross‐fertilization in marketing ‐ An empirical assessment
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 1305
EP  - 1314
Y2  - 2024/05/10
ER  -