International information cross‐fertilization in marketing ‐ An empirical assessment

Michael R. Czinkota (McDonough School of Business, Georgetown University, Washington DC, USA)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 December 2000


Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan and the USA were examined to determine the level of international authorship of their content. While the European Journal of Marketing and the Journal of International Marketing were found to have substantial international representation among their authors, most other marketing journals had only limited international input. Recommendations are made on how to increase the international cross‐fertilization of marketing knowledge.



Czinkota, M. (2000), "International information cross‐fertilization in marketing ‐ An empirical assessment", European Journal of Marketing, Vol. 34 No. 11/12, pp. 1305-1314.

Download as .RIS




Copyright © 2000, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.