Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan and the USA were examined to determine the level of international authorship of their content. While the European Journal of Marketing and the Journal of International Marketing were found to have substantial international representation among their authors, most other marketing journals had only limited international input. Recommendations are made on how to increase the international cross‐fertilization of marketing knowledge.
Czinkota, M. (2000), "International information cross‐fertilization in marketing ‐ An empirical assessment", European Journal of Marketing, Vol. 34 No. 11/12, pp. 1305-1314. https://doi.org/10.1108/03090560010348461Download as .RIS
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