TY  - JOUR
AB  - In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the world are becoming more aware of the products/services available throughout the world. As a result, the significance of products’ county‐of‐origin images in influencing consumer behavior is increasing rapidly. An understanding of the role of COO images for imported products as against domestic ones would aid in the formulation of better marketing plans, strategies and policies by companies of both domestic and international origin. The purpose of this empirical research study is to examine Bangladeshi consumers’ quality perceptions of products outsourced from nine foreign countries from where the country sources most of its product needs and compare them with their perceptions of domestic products. Study findings indicated that Bangladeshi consumers overwhelmingly preferred western made products, though there were differences in their perceptions across product classes as well as degree of suitability of sourcing countries.
VL  - 34
IS  - 9/10
SN  - 0309-0566
DO  - 10.1108/03090560010342610
UR  - https://doi.org/10.1108/03090560010342610
AU  - Kaynak Erdener
AU  - Kucukemiroglu Orsay
AU  - Hyder Akmal S.
PY  - 2000
Y1  - 2000/01/01
TI  - Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenousless‐developed country
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 1221
EP  - 1241
Y2  - 2024/04/26
ER  -