TY  - JOUR
AB  - Investigates the effects of technology standards on the changing nature of interdependence between competitors in a global industry. Drawing on the theory of organizational ecology, the effects of technology standards on the type of interplay among competitors are investigated as the underlying process affecting new firm entry. Empirical data from the global personal computer industry provide preliminary evidence that positive interdependence, or mutualism, characterizes the nature of competition before the establishment of a technology standard. Negative interdependence, or full competition, is found to prevail after a technology standard emerged. These findings suggest that the evolution of industries where compatibility and technological standards are critical can be analyzed in two different phases: the technological legitimation phase; and the market competition phase. A discussion of the underlying interdependencies in the two phases and their implications is also provided.
VL  - 34
IS  - 9/10
SN  - 0309-0566
DO  - 10.1108/03090560010342601
UR  - https://doi.org/10.1108/03090560010342601
AU  - Özsomer Aysegül
AU  - Tamer Cavusgil S.
PY  - 2000
Y1  - 2000/01/01
TI  - The effects of technology standards on the structure of the global PC industry
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 1199
EP  - 1220
Y2  - 2024/04/18
ER  -