TY  - JOUR
AB  - Presents the findings of a survey carried out among the financial directors of leading retail companies in Australia, Ireland, New Zealand and the UK. The purpose of the survey was to determine those factors that influence the development of financial services within retail organisations. Considers the introduction of financial services, within the context of retailers’ relationships with their customers, and retailers’ ability to build closer relationships with existing and potential customers. Financial service provision is, therefore, considered in the context of the relationship marketing paradigm. Considers the opportunities which financial services provide for retailers to move from a transactional to relationship approach to marketing.
VL  - 34
IS  - 8
SN  - 0309-0566
DO  - 10.1108/03090560010331432
UR  - https://doi.org/10.1108/03090560010331432
AU  - Alexander Nicholas
AU  - Colgate Mark
PY  - 2000
Y1  - 2000/01/01
TI  - Retail financial services: transaction to relationship marketing
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 938
EP  - 953
Y2  - 2024/04/25
ER  -