TY  - JOUR
AB  - Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.
VL  - 34
IS  - 5/6
SN  - 0309-0566
DO  - 10.1108/03090560010321992
UR  - https://doi.org/10.1108/03090560010321992
AU  - Chryssochoidis George
PY  - 2000
Y1  - 2000/01/01
TI  - Repercussions of consumer confusion for late introduced differentiated products
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 705
EP  - 722
Y2  - 2024/04/18
ER  -