Marketing for information professionals in the Caribbean

Abstract

Highlights some of the common problems of library planning in the Caribbean and elaborates on the steps involved in the marketing planning process. Responds to the desire for further enlightenment on the subject of marketing planning expressed by some of the participants who attended a workshop on marketing planning for information professionals, which was organised by the Department of Library and Information Studies at the University of the West Indies, Kingston, Jamaica. Discusses the various aspects of marketing planning which are of general interest and of interest to information professionals generally.

Citation

Nurdin Mohamedali, O. (1999), "Marketing for information professionals in the Caribbean", New Library World, Vol. 100 No. 7, pp. 307-314. https://doi.org/10.1108/03074809910299162