Discusses different types of quality problems having their roots in the Internet and some possible solutions. Gives a provisional definition of “World Wide Web information quality”. Presents some of the findings from an empirical survey of Danish academic and business users of the Internet. Concludes that only natural intelligence will be able to cope with the enormous task of filtering and distilling usable and useful information needles from the Internet haystack. Development of new and more efficient tools for the retrieval of quality information is extremely urgent.
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