Discusses the role and importance of business information in international marketing. Outlines the business techniques to achieve this, with particular reference to developing countries including India. Lists generating and disseminating agencies, sources including printed and non‐printed media (namely online and CD‐ROM) searching and acquiring major types of business information. Concludes that there is a need to train information specialists to reduce the information gap in view of liberalization by various countries following the signing of the General Agreement on Tariffs and Trade (GATT).
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