TY  - JOUR
AB  - Purpose– The purpose of this paper is to examine the elements of a successful marketing and outreach event for undergraduate students at a medium‐sized US research university.Design/methodology/approach– A case study of LibraryPalooza, an annual event held at the University at Albany since 2004, and attended by 1,500 students in 2010.Findings– Detailed planning and extensive partnerships on campus make for a successful and relatively inexpensive welcome event for new students, introducing them to library services and facilities.Originality/value– This paper provides a practical example of planning a major event marketing library resources to user constituencies.
VL  - 113
IS  - 1/2
SN  - 0307-4803
DO  - 10.1108/03074801211199040
UR  - https://doi.org/10.1108/03074801211199040
AU  - Lee Anderson Carol
PY  - 2012
Y1  - 2012/01/01
TI  - LibraryPalooza: a marketing case study
T2  - New Library World
PB  - Emerald Group Publishing Limited
SP  - 55
EP  - 64
Y2  - 2024/09/23
ER  -