TY - JOUR AB - Purpose– There has been a great deal of emphasis on the concept of “Legendary” customer service in the private sector these days. This concept has been reaching into more public sector organizations in recent years. Loosely defined as the pinnacle of outstanding service presently demonstrated by only a handful of recognized companies, when one examines many of the attributes of this model of service, many libraries have already adopted their own versions of it. The purpose of this paper is to discuss the environment in which librarians are providing the “Legendary” customer service model as emphasized in the private sector as a best practice, thus validating the profession's continued relevance.Design/methodology/approach– The approach takes the form of a literature review and commentary on this topic that is now being addressed by colleagues.Findings– With the increase in patron expectations fulfilled by librarians daily, the “Legendary” service model becomes even more important to validate the example of quality customer service, so that the debate regarding the relevance of the profession is silenced once and for all.Originality/value– The value in addressing this issue is to recognize that the new model of customer service is already embedded into the work of today's librarians. VL - 111 IS - 9/10 SN - 0307-4803 DO - 10.1108/03074801011089350 UR - https://doi.org/10.1108/03074801011089350 AU - Massis Bruce E. PY - 2010 Y1 - 2010/01/01 TI - Librarians as providers of “legendary” customer service T2 - New Library World PB - Emerald Group Publishing Limited SP - 434 EP - 438 Y2 - 2024/04/24 ER -