Reports the outcome of research conducted as part of a project funded by the Learning and Technology Support Network – Information and Computing Studies Group (LTSN‐ICS). The paper deals with the issues perceived as being important “barriers” to using technology in teaching and learning within the academic staff community working in higher education in the UK. Data were gathered from a critical analysis of the literature, the administration of a questionnaire survey and a series of interviews with academic staff. Empirical data are used to verify some of the contentions from the literature review and to contextualise these (mainly US‐based publications) in terms of the experience of UK academics. The overall picture which emerges when examining a range of initiatives currently being undertaken across a range of academic institutions is that developments are often led by the enthusiasm of individuals with little extrinsic reward structure to encourage these innovations.
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