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Three Rs of Web‐based fund‐raising: virtual donations for libraries

David King (David King is Information Technology Librarian, Kansas City Public Library, Kansas City, Missouri, USA.)

New Library World

ISSN: 0307-4803

Publication date: 1 August 2001

Abstract

The three Rs of Web‐based fund‐raising are discussed: raising money; recognition; and reaching out. Raising money describes and provides examples of online Friends of the Library pages, Web‐based fund‐raising events, online giving pages, and library stores. Recognition describes cyber‐plaquing and provides an example. Reaching out discusses ways to advertise a library’s online fund‐raising pages. Suggestions include advertising in traditional library flyers, media, and local businesses. A discussion of e‐mail forms and smart linking is included.

Keywords

Citation

King, D. (2001), "Three Rs of Web‐based fund‐raising: virtual donations for libraries", New Library World, Vol. 102 No. 7/8, pp. 265-268. https://doi.org/10.1108/03074800110400741

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Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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