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Using the focus group approach for evaluating customers’ opinions: the experience of a Brazilian academic library

Bárbara Júlia Leitão (Bárbara Júlia Leitão is Director of the Service of Library and Documentation of the School of Communications and Arts, University of São Paulo, Brazil.)
Waldomiro Vergueiro (Waldomiro Verguerio is a Doctor Professor of the Department of Librarianship and Documentation of the School of Communications and Arts, University of São Paulo, Brazil.)

New Library World

ISSN: 0307-4803

Publication date: 1 April 2000

Abstract

Taking the international literature in information sciences as the starting point, discusses the focus group approach and its use in the information services environment. Describes and analyses an experience with this technique in the School of Communications and Arts of the University of São Paulo, Brazil. Aims to demonstrate its viability for academic libraries in developing countries, arguing that it provides valuable data towards the improvement of quality in the services. Proposes the integration of this technique into library planning.

Keywords

Citation

Júlia Leitão, B. and Vergueiro, W. (2000), "Using the focus group approach for evaluating customers’ opinions: the experience of a Brazilian academic library", New Library World, Vol. 101 No. 2, pp. 60-65. https://doi.org/10.1108/03074800010316737

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited