To read this content please select one of the options below:

E‐commerce: the medium is the mart

Siriginidi Subba Rao (Siriginidi Subba Rao is Head of Information Technology at the Central Leather Research Insitute, Chennai, India.)

New Library World

ISSN: 0307-4803

Article publication date: 1 April 2000



Defines and lists the technologies as Electronic Data Interchange, e‐mail, bulletin board systems, electronic catalogues and forms, smart cards, etc. used for the e‐commerce. Discusses the benefits of buying over the Internet and new business ecosystem that resulted as an outcome of informed buying. Highlights the trading over the Internet with predictions and select examples from various sectors. Presents the survey results for security issues and legislation from international organizations and governments, and solutions with the use of cryptography and digital certification. Also, discusses e‐commerce scenarios in the Indian context, with a three step evolutionary process and the trends that dictate the future course of retailing. Concludes that organizations need to orient their businesses to this new market paradigm to tap potential customers. It is only a matter of time before the waves of this change wash on Indian shores.



Subba Rao, S. (2000), "E‐commerce: the medium is the mart", New Library World, Vol. 101 No. 2, pp. 53-59.




Copyright © 2000, MCB UP Limited

Related articles