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Are mutual fund prospectuses written in plain English?

Don T. Johnson (Department of Marketing and Finance, Stipes 430, Western Illinois University, Macomb, IL 61455)
Ronald J. Bauerly (Department of Marketing and Finance, Stipes 430, Western Illinois University, Macomb, IL 61455)
Doug Waggle (Campbell School of Business, Berry College, Mt. Berry, GA 30149)

Managerial Finance

ISSN: 0307-4358

Article publication date: 1 July 2002

399

Abstract

Notes US efforts to make documents easier to read and reviews previous research on readability. Presents a study of the readability of the investment objective sections of two mutual fund prospectuses, using a sample of college students, the Cloze Readability Procedure and the Flesch readability analysis. Finds the Cloze test scores well below the “moderately readable” level of the Flesch assessment “difficult”. Analyses the relationships between students’ understanding and their training, investment experience, financial information, gender etc.; and notes that they misjudged their ability to read the prospectuses accurately. Calls for pressure to make the mutual funds improve their literature and for universities to provide training impersonal finance.

Keywords

Citation

Johnson, D.T., Bauerly, R.J. and Waggle, D. (2002), "Are mutual fund prospectuses written in plain English?", Managerial Finance, Vol. 28 No. 7, pp. 43-55. https://doi.org/10.1108/03074350210767979

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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