Entry modes of multinational corporations into China’s market: a socioeconomic analysis

Abstract

The economic boom and liberalization make China a new focus of international investments by multinational corporations (MNCs). How to enter this huge market and what entry mode should be taken, remain inconclusive. This paper is a study of the entry modes of MNCs into China from socioeconomic perspectives. It provides a theoretical discussion and also an empirical investigation of MNCs’ entry modes in the Chinese particular institutional and business environments. It examines the impact of sociocultural differences, the technology intensity of investment projects and regional factors on MNCs’ entry mode choice.

Citation

Sun, H. (1999), "Entry modes of multinational corporations into China’s market: a socioeconomic analysis", International Journal of Social Economics, Vol. 26 No. 5, pp. 642-660. https://doi.org/10.1108/03068299910216167