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Strategies for the Development of Urban Housing Merchandising in China

Zhang Wenxian (Professor and vice‐dean of the College of Finance and Economics, Suzhou University.)

International Journal of Social Economics

ISSN: 0306-8293

Publication date: 1 August 1991


The article discusses aspects of housing merchandising in China: the goal of merchandising, the key to merchandising, the breakthrough to merchandising and a necessary environment for merchandising. Suggestions are made on what principle should be followed in the distribution of housing, and what initial steps should and can be taken before it is possible to exchange housing as a commodity of equal value.



Wenxian, Z. (1991), "Strategies for the Development of Urban Housing Merchandising in China", International Journal of Social Economics, Vol. 18 No. 8/9/10, pp. 141-144.




Copyright © 1991, MCB UP Limited