TY - JOUR AB - The objective of this essay is to recast the familiar subjective value theory underlying neo‐classical (including Austrian) economics as more of an objectivist albeit individual value theory. The body of scientific economics remains intact, as well as the political economic implication of value diversity (which the price system of the marketplace alone can fully accommodate). What changes is the view that economic science must assume the meta‐ethical position of subjectivism and non‐cognitivism, a position that certainly has no place within economics proper and one that aside from facing many philosophical difficulties is also incredible from the viewpoint of common sense (thus posing as an obstacle to the plausibility of neo‐classical economics when introduced into ordinary political discourse and evaluated comparatively (e.g. vis‐à‐vis varieties of Marxist economics). VL - 16 IS - 8 SN - 0306-8293 DO - 10.1108/03068298910132972 UR - https://doi.org/10.1108/03068298910132972 AU - Machan Tibor R. PY - 1989 Y1 - 1989/01/01 TI - Individual versus Subjective Values T2 - International Journal of Social Economics PB - MCB UP Ltd SP - 49 EP - 59 Y2 - 2024/09/19 ER -