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Piracy and social norm of anti‐piracy

Hsiao‐Chien Tsui (Department of Economics, National Chung Cheng University, Chia‐Yi, Taiwan)
Tzung‐Ming Wang (Department of Economics, National Chung Cheng University, Chia‐Yi, Taiwan)

International Journal of Social Economics

ISSN: 0306-8293

Article publication date: 12 October 2012

Abstract

Purpose

If a society does not identify with purchase of illegal goods, consumers will undertake more psychological burden when buying the goods. The purpose of this paper is to explore the effect of social norm of anti‐piracy on social welfare.

Design/methodology/approach

This paper uses a theoretical model to consider that although consumers will select piracy goods for the concerns of net utility, due to pressure from social norms, consumers are not wiling to purchase piracy goods.

Findings

The results show that enhancement of social norm of anti‐piracy will improve overall social welfare; however, the social norm of anti‐piracy must be limited to certain scope. Extreme social norm of anti‐piracy, in comparison to the situation without social norm of anti‐piracy, will lower overall social welfare.

Originality/value

If complete laws and strict enforcement cannot curb piracy, we can boldly assume that mature and high degree of “rule of low” is the force to restrain purchase of piracy goods. The paper examines the relations between social norm of anti‐piracy and social welfare.

Keywords

Citation

Tsui, H. and Wang, T. (2012), "Piracy and social norm of anti‐piracy", International Journal of Social Economics, Vol. 39 No. 12, pp. 922-932. https://doi.org/10.1108/03068291211269361

Publisher

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Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited